Both are managed AI website services. B12 bundles CRM and email marketing. BuiltMonthly includes a regular AI Visibility Scan — and asks nothing up front.
| Feature | BuiltMonthly | B12 |
|---|---|---|
| Pricing | From $549/mo, nothing up front. Starter $549, Growth $899, Full Build $1,399 a month — design, content, AI chat + CRM, automations and AEO included. | Free plan; paid plans from $24/mo. Higher plans add a setup fee. (Source: b12.io/pricing, checked 19 Oct 2026.) |
| AEO (AI Search Optimization) | AI Visibility Scan on every site: we check how AI assistants answer questions about your business and report what we find. Built for ChatGPT, Perplexity, and Gemini to read and cite. | SEO tools included. See B12’s site for its current AI search features. |
| Speed to Launch | About 10 business days after we get your content on Starter (15 on Growth, 20 on Full Build), backed by our Show Up On Time promise. | Starts from an AI-generated draft; professional setup involves the B12 team. |
| Managed Service | Fully managed — we build, write, update, and maintain your entire site. You approve and provide feedback. | Managed service with dedicated designers and copywriters. Similar done-for-you approach on higher plans. |
| Bundled Tools | Website + AEO + AI chat + CRM + automations on every package. Growth adds AI chat that books appointments; Full Build adds call tracking and one custom software tool. | Website + email marketing + CRM + invoicing + scheduling + contact manager. More built-in tools out of the box. |
| Customization | Custom-designed sites built to your brand. Enterprise-grade design with human QA. Full creative control through feedback. | AI-assisted editor with drag-and-drop. Good for quick edits, but template-based designs can feel similar across sites. |
| Support | Dedicated account management. Proactive AEO optimization. | Email and chat support. Professional plan includes dedicated customer success manager. |
| E-commerce | Not included in the packages. E-commerce stores and membership areas are quoted separately. | Basic online payments and invoicing. Not a full e-commerce solution. Limited for product-based businesses. |
| Contract Terms | Minimum term 12 months, first month charged when you sign. After 12 months it drops to $300 / $500 / $800 a month. Leave early: pay the remaining build balance to keep the site, or walk away and we take it down. | Monthly billing available on lower plans. See B12’s site for current terms. |
| Social Proof | New entrant with AEO-first positioning. Backed by Show Up First, an AI-powered growth agency. | Established brand, well-known in the AI website builder space. |
B12 is a solid managed website service with a strong track record. But if AI search visibility and transparent pricing matter to you, here is why BuiltMonthly is the better choice.
B12 builds solid websites with good SEO basics. But as AI search grows — ChatGPT, Perplexity, Gemini — basic SEO is not enough. BuiltMonthly builds every site for AI search and measures it every month with an AI Visibility Scan. Nobody can promise an AI recommendation; we build for it and track it.
B12’s higher plans add a setup fee. BuiltMonthly asks nothing up front — your first month (from $549) is charged when you sign, and AEO is included.
BuiltMonthly pricing is simple: pick a package, sign a one-page scope, pay monthly. The only extras are billed at cost or by the vendor — text and call usage, phone numbers, paid apps and ad spend. No surprise charges, and AEO optimization is included in every package.
If you need CRM, email marketing, scheduling, and invoicing bundled into one platform — B12 does that well. If you prefer month-to-month billing without a 12-month commitment, or if you value having all your business tools in one place over AI search optimization, B12 is a strong option. BuiltMonthly is the better choice when AEO visibility, enterprise design quality, and lower upfront costs are your priorities.
Get a regular AI Visibility Scan, pay nothing up front, and let us manage everything. Start with a free AEO audit to see where your site stands.